Evergreen Ascension Email: This Email Made Me $10,000 With 1000 Subscribers

I have newsletters ranging from 5,000 subscribers up to well over 100,000 subscribers.

And when I first started my personal brand I was ready to validate some of my offers, and used this one email to collect an extra $10,000 with just 1,000 total subscribers. 

I call it an ascension email.

The best part?

It can be turned into an evergreen ascension email that ascends your audience to the next stage of your value ladder.

But it gets better...

It can also be used to beta test and validate higher ticket offers BEFORE you even build them.

NOTE: There are a lot of uses and variations to this email and we're going to work our way through them as we go through this deep dive, starting with the simplest form.

Here's what we'll be taking a look at:

1. Segmented Ascendance Email
2. Evergreen Ascendance Email
3. Evergreen Ascendance Check-In
4. Using It For Product/Offer Validation

Let's start at the beginning (which is also the simplest form):

📬 Segmented Ascendance Email

Don't focus on the fact that this email is about beta testing just yet.

We'll get to that later.

What I want you to focus on here is this:

1. This is a personal invitation.
2. This is only to 146 subscribers.
3. They're segmented BUYERS.

So while I said this email made me over $10,000 with 1,000 subscribers, I actually only sent it to 146 people on my list to do that! 🤯

Can this email be salesy? 

Sure. And that might work well.

But that's not my jam.

I knew I overdelivered and was specifically emailing 146 of my warmest audience (of BUYERS) so I just told them exactly what I was looking to accomplish.

I even said: "No hard sales pitch. I am really looking for motivated people that are eager to dive in to launch, grow and monetize their newsletters and put in the work to really scale with me."

And guess what happened...?

A flood of people emailed me back asking to take me up on the offer.

NOTE: I won't expand on the end of the email just yet because this specific offer was for beta-testing, which we will get to later in this deep dive.

Let's recap....

1. Person Buys My Tripwire Offer Or Course
2. I Overdeliver With Tons Of Value For The Price
3. I Send JUST My Warm Buyers An Email With Another Offer
4. They Buy Because They Know I Overdeliver And Trust Me

It really doesn't get much more simple than this!

Now let's make it EVERGREEN.

📬 Evergreen Ascendance Email

I sent the email above to 146 subscribers because they had already previously purchased my course and/or tripwire offer.

Which means making this evergreen is EXTREMELY simple.

Assuming you already have an offer to ascend people to, it makes sense to do it when they're warm.

Right after you've overdelivered and they're essentially telling you that they're ready to take action, you make them an offer to speed up the process.

Remember: People pay for speed.

We learned this in my deep dive on how I repurpose my newsletter to all my paid products.

So instead of waiting to send to 100+ of them at once, you automate the process and send the email a certain amount of days after they buy.

Here's what that looks like:

1. Person Buys Your Low/Mid Ticket Offer
2. Your Email Service Provider Tags Them
3. Your ESP Adds Them To An Automation
4. Your ESP Waits (Delays) 3-14 Days
5. Your ESP Sends Them Your Ascendance Email

Boom. 

It really is that simple.

And now that you know how to turn this into an Evergreen Ascension Email, let's discuss another variation you can test to trigger more conversations (and potentially lead to even more ascendance).

📬 Evergreen Ascendance Check-In

Next up we have an email that can be used for a couple different things.

And it doesn't even have to be specifically to ascend your audience (in that moment).

The purpose of this email is to send a check-in to your audience 3-14 days after they've purchased one of your products.

A simple "Hey, just checking in" style email goes a long way!

You can accomplish a handful of things here:

1. You can use this to overdeliver once again and create a great customer experience.
2. You can use this to make sure people are loving your product and learn how you can potentially make it even better.
3. You can use this to start conversations that lead to evergreen ascendance.
4. You can lead with this email and then send your evergreen ascendance email 3-7 days later.

I'm not going to go through each one of them (thankfully they're pretty self explanatory), but instead I'll just do a quick breakdown of what this could look like specifically for ascending your audience to a higher ticket offer.

• Variation One: You send your customer an email checking in on them after 3-14 days of purchasing one of your low-mid ticket products. At the end of the short email you also mention the fact that you have a spot open in your higher ticket program and add that to the CTA to respond to the email.
• Variation Two: You send your customer an email checking in on them after 3-14 days of purchasing your low-mid ticket products. You simply ask them how it's going and tell them to respond. From there you strike up a conversation and tell them about the offer after an email or two back and forth.
• Variation Three: You send your customer an email checking in on them after 3-14 days of purchasing your low-mid ticket products. You then send them another email after an ADDITIONAL 3-14 days with the Evergreen Ascendance Email we discussed above.

There's no right or wrong way here.

There's only testing and iterating until you find exactly what works best for you and your audience.

But now let's talk about using this for validation and beta testing!

📬 Product/Offer Validation

If we jump back to the first email I shared you can see that I'm "pitching" beta testing something I haven't yet validated or tested.

And who better than to ask for help than the people we've already overdelivered to?

So in this section I want to focus on the two things:

1. Using this for product validation before you build.
2. Sweetening the offer for beta testers.

I beta test EVERYTHING.

In this case I was looking to turn my 6-Figure Creator Newsletter Blueprint into a cohort, but instead of building it out and running it live to a handful of people I decided to personally invite course / eBook buyers to run through it with me 1:1 [in exchange for feedback].

As an additional incentive they got a heavily discounted price and worked with me for 6-8 weeks instead of the 4 I was looking to run it at.

I basically made it a no brainer for people looking to level up.

The people who were ready to pay for speed.

This is an incredible way to not only ascend people to a higher ticket offer, but also validate and BUILD the offer as you learn from them.

💡 Coaching Note: The people who respond to these emails looking to help are usually your best customers; eager to learn and give incredible feedback.

📬 Where To Start?

Don't try to force this email into your automations and ascendance plan for no reason.

Keep it in your back pocket for when you:

1. Are ready to beta test a higher ticket offer.
2. Have a high ticket offer that you can ascend people to.

We're going to be learning A LOT more about evergreen engines, so if you're not ready for it yet, that's fine. 

Bookmark this page and come back to it when you are.

That said, if you already have a low-mid ticket offer you can start with the Evergreen Check-In Email which is incredible for feedback and improving your offer.

But it does more than that...

If you start with the Evergreen Check-In Email and genuinely help people and listen to their feedback, when it comes time for you to send your Segmented Ascendance Email you're going to have people lining up to purchase.