Welcome back to SuperThreads Of The Week.
The newest edition of my newsletter designed to help explode your text based social growth as the fuel to your newsletter engine.
Here's what you'll be getting:
- 3 SuperThreads that did extremely well
- A breakdown of why each resonated
- A templated version you can steal
- My own example for inspiration
SuperThreads Of The Week is your secret weapon for growing on Threads (and Bluesky, Twitter, LinkedIn and more)!
The ultimate weekly resource for all text based creators.
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Controversial Takes Hook
Why It Works
- Authoritative Hook: Conni begins by highlighting 10+ years of experience, instantly signaling authority and expertise.
- Curiosity Sparker: People naturally want to know why these views are labeled “controversial,” sparking them to read on.
- Curiosity Gap: We only get 1 of the 11 “controversial views,” creating the need to discover the remaining 10.
- Clear Numbered Format: Announcing “11” points and leading with #1 delivers immediate value and drives readers to seek out the rest.
The Template
I studied [field/topic] for [number]+ years.
Here are [number] [adjective: controversial/unexpected/bold] views I hold about [subject/area] in the [timeframe or context]:
1.
My Example
I studied nutrition science for 15+ years.
Here are 7 controversial views I hold about dieting in the 2020s:
1. Most diets fail because people focus on quick fixes instead of habit-building. Our bodies constantly resist drastic changes, leading to a cycle of yo-yo dieting.
Timeout: What is a SuperThread?
A SuperThread is a long-form, high value threaded post.
We're analyzing the hook and first post, but each post is a longer threaded-post AKA SuperThread.
Age + Experience Hook
Why It Works
- Personal & Relatable Hook: A mix of our Age Hook (also used by Claudia!) + relatability by resonating with woman who dream of leaving the "grind" behind.
- Emotional Trigger: Leaving the corporate grind is a big pain point which triggers hope and curiosity as people continue reading to the next line.
- Curiosity Spark/Gap: The phrasing "11 brutal truths" makes us feel she will continue being blunt and hard-hitting, while also building a gap in our knowledge.
The Template
I'm [current age] and [major change/decision] at [previous age].
Here are [number] [adjective] truths about [specific endeavor or demographic] that I wish I knew at [slightly younger age]:
My Example
I'm 42 and moved abroad at 37.
Here are 7 tough truths about relocating to a new country that I wish I'd known at 35:
Have a SuperThread you want featured?
Saw a SuperThread (long form, high value thread) or have one of your own you'd like to see featured in next week's Tuesday Fuel?
Email me at [email protected] or tag me on Threads.
If You Don't, You'll Never Template Template
Why It Works
- Curiosity Spark: By stating "you'll never maintain a healthy weight" this sparks curiosity and keeps the women who were initially called out engaged.
- Clear Broadly Applicable Promise: Dr. Webb uses a specific number for her promised list and leaves it broadly applicable for all women.
- Simple Curiosity Gap: Dr. Webb doesn't give anything away, leaving the gap open between what her audience knows (nothing yet!) and what they want to know (the 7 things they all need!)
The Template
If you are [demographic or situation] and [don’t address a key problem or knowledge gap], you’ll never [achieve key health/outcome goal].
Here are [number] things every [demographic or person in this situation] needs to know by [age or milestone]:
My Example
If you are a new parent and don’t truly understand baby sleep cycles, you’ll never enjoy a full night’s rest.
Here are 5 things every parent should know before their baby turns 1:
