The Best Mid Ticket Offers For Your Newsletter

This deep dive is one that will have a lot of overlap with not only past deep dives, but also some future deep dives that I will be elaborating with.

We have already covered things topics like:

• The Best Low Ticket Items For Your Newsletter
• Paid Offer Rankings Based On Freedom & Price Scale

And many more that are relevant here, but don't need to be specifically referenced.

Next up will be our deep dive on High Ticket Offers, but for this one we'll be covering Mid Ticket.

In our breakdown of the best Low Ticket Offers (and why I teach people to start with one), we discussed all the things your low ticket offer (LTO) should do to start driving people up your value ladder, but we didn't necessarily go into as much depth as we could on the difference between all our stages (Low/Mid/High).

So let's start there...

What Are The Differences Between Low, Mid & High Ticket Offers?

• Low Ticket: Low Ticket Offers (LTO) are typically any offer that is under $100. Some examples are eBooks, templates, workshops, challenges, and paid newsletters.
• Mid Ticket: Mid Ticket Offers (MTO) are typically any offer that ranges from $100 all the way up to $1,000 (though many niches can be upwards of $3,000+). We will be discussing MTO examples in this deep dive.
• High Ticket: High Ticket Offers (HTO) are typically any offer that are over $3,000 (but, as you can tell, can also start at $1,000+ in some niches). We will be discussing HTO examples in a future deep dive.

And there are a few more things you should know about these offer categories...

There's not just a one size fits all answer for anything we're talking about here.

Why Are There Ranges For Each Offer?

1. Your Niche: The ranges vary for each of these offers because it is completely contingent on your specific niche, and overall brand. For my younger audience fitness niche (anime fans), a high ticket offer may be $497 meanwhile Codie Sanchez's HTO is $10,000+.
2. Offer Overlap: You may notice that there are certain offers that can be placed in ranges as well. For example: Depending on how you structure/frame a Cohort, Async Coaching or even a Community/Mastermind; it is possible to have them land in Mid Ticket or even High Ticket.

This should come at no surprise that pricing is extremely variable; but some people do forget that this also makes these offer categories extremely variable as well.

 Courses

The first Mid Ticket Offer we're going to be looking at is likely the most obvious: Courses.

Courses were also at the top of my freedom scale in our paid offer ranking deep dive, and are extremely powerful for quite a few reasons.

Let's discuss...

What Makes Courses So Powerful As Mid Ticket Offers?

• Freedom: You need a bit of leverage to be able to sell a course and make enough money to make it "worth it"; but when you do build enough authority and volume (large enough following), they unlock freedom better than almost any other offer. There doesn't have to be ANY direct interaction with your audience to sell your courses between $97-$1000, and their flexibility allows them to be insanely powerful.
• Offer Stacking: Courses also allow you to run evergreen launches, live launches, and stack so many different types of offers. You can bundle a new module or product to run another launch, you can add a cohort or coaching option to increase the price of a certain level, and it can jump in and out of so many levels.
• Pricing And Flexibility: Because of this offer stacking and flexibility, courses are generally at the core of offers ranging anywhere from Low Ticket all the way to High Ticket; but at their base they are Mid Ticket Offers.

There won't be AS much flexibility with the rest of the mid ticket offers on this list; but you will notice a bit of a trend that stacking offers and adding different layers are a great way to level up your offers to higher categories.

Justin Welsh's Courses

The obvious choice for the course section of this deep dive is Justin Welsh and his newsletter The Saturday Solopreneur.

We have seen him in a handful of other deep dives, but his business model is the epitome of a freedom business newsletter...and it is built around courses.

With the release of his new course, Creator MBA, he is also an incredible example to show the flexibility of courses and pricing.

Justin Welsh made $2.3+ million in 2023 with more than 75% of that income coming from his course sales.

And the best part?

This is BEFORE he released Creator MBA, so this was entirely built around his two courses priced at $100-150.

We have seen Justin's newsletter repurposing system (Hub & Spoke Model) in another deep dive.

This allows him to create content -> grow his newsletter -> sell courses; all without needing to offer any type of direct touch point between him and his audience (no trading dollars for hours).

This covers our "Freedom" section of courses.

Justin also launched his Creator MBA course in early 2024, and as you can see from the image above, it is priced at $897.

That means his course prices are as follows:

• LinkedIn OS: $99-$200
• Content OS: $99-$200
• Creator MBA: $897

This shows us some of that pricing flexibility that comes from how we frame our offer, what we put in the offer stack, and more.

Note: There are other creators that have courses that can range all the way to $2,000-$3,000 depending on what is included in the offer stack; but normally once you hit a certain price it requires providing some kind of "coaching" aspect.

 Communities

You're going to see the image above in essentially every single one of our breakdowns on offer categories.

And the reason for that is communities can literally be placed in Low Ticket, Mid Ticket AND High Ticket categories.

Communities ranked very low on the "Freedom" scale in our deep dive breaking down the price and freedom scale for our offers; but the flexibility and recurring revenue is definitely not something that should be ignored.

That said, there are quite a few ways communities can be offered:

• Paid Newsletters: Some people offer a community option as part of the perks of being part of a paid newsletter. This is generally a Low Ticket Offer range.
• Communities: As you can see above, the most popular methodology is to make a community the main offering, but also include coursework and learning material within the community. Depending on the pricing style (Monthly VS. Yearly + Niche), this can be go all the way from Low Ticket to High Ticket.
• Paid Masterminds: Masterminds are another form of community, depending on how they are framed, and generally end up being a higher ticket offer because of their exclusivity. 

For the sake of this deep dive we're going to be focusing on "regular" community offers that are built mainly around the community itself, and then also have a layer of coursework and learning attached.

These will be the ones we see fall into the Mid Ticket Offer category most often.

Pat Flynn's Community

As you can see above, Pat Flynn has his All Access Pass priced at $199 per quarter.

He also has another layer of this called SPI Pro that is priced at $299 per quarter and is built around established entrepreneurs (as opposed to early level creators).

He does give you the option to pay yearly, but even with those price points we are at $660 and $999, which keep us in the Mid Ticket Offer category.

In our High Ticket Offer deep dive I'm going to be breaking down how creators like Jay Clouse and Codie Sanchez are able to price $1999-2999 and even $10000 for their communities, but Pat Flynn's is the model we see most often with this type of offer.

 Cohorts

I believe cohorts are one of the most powerful offers you can have in your toolbox as a newsletter creator.

I ranked them extremely high on our freedom and price scale; but did make specific note to the fact that they take a lot of leverage (large audience), and authority to begin building around.

That said, they are another one of our offers that have a very large range, BUT...they generally start higher than what we've seen from courses and communities.

Why is that...?

Cohorts allow us to take advantage of a wide mix of different offers:

1. Course Material: Cohorts are generally built around course material to learn as you make your way through.
2. Community: Cohorts are also generally built around a community/group of people going through together, similar to if you were to be taking a college course.
3. Coaching/Direct Access: Cohorts also allow for a high tough level with a coach because you will be giving direct feedback within the community and offering direct access to you.
4. BONUS: Scarcity/Urgency: Cohorts also are timely, which allow us to take advantage of scarcity, urgency, and FOMO and run them on open/close sequences - playing into marketing psychology.

For all these reasons and more, cohorts generally start closer to $1000 and can go all the way up to $3000-$5000, hovering into the High Ticket Offer category.

If you like the idea of running a live community that goes through course material, this is definitely an offer that may be worth scaling up to.

 Ship 30 For 30

We already broke down David Perrell's Write Of Passage and Katelyn Bourgoin's Unignorable (shown in the image above) in our freedom/paid offer rankings, so for this one I want to discuss Nicolas Cole and Dickie Bush's Ship 30 For 30.

Ship 30 For 30 started as a cohort that was priced at $800.

For a few years they ran Ship 30 For 30 as a cohort-based writing course that took writers through a 30 day program to get them started with writing online.

Recently though, Cole and Bush decided to turn Ship 30 For 30 into a self paced course.

The self-paced course version of Ship 30 For 30 changes a few things:

1. You no longer go through the course with a community.
2. You no longer get direct access to coaches (or Cole and Bush).
3. The price has dropped from $800 to $350.
4. It is no longer only open at certain times. You can join Ship 30 whenever you want.

As you can tell, this opened up the freedom doors a bit more for Cole and Bush.

So, for the sake of this addition to the deep dive, I am showing you that cohorts are also extremely flexible, and are essentially a course that has been bundled up and turned into a completely different delivery method that allows us to put it into a different pricing category.

 Asynchronous Coaching

Last up on our list of the best mid ticket offers is async coaching.

This is one we didn't specifically hit in any of our other deep dives, but still definitely deserves a spot on this list.

As you can see from the image above, I am currently offering async coaching with The 6-Figure Creator Newsletter Blueprint.

This allows me to do something similar to cohorts where I am leveling up the course material by adding another layer (in this case 1-1 access to me), and in turn increasing the price point.

The difference between the cohort and async coaching here is that it doesn't add in the community, and instead trades a bit more access to me.

This is a great way to offer something mid-ticket without wanting to take a full group of people through a live offer for 1-3 months (or maybe you just don't have the volume to roll out a cohort model just yet).

🔎 Creator Wizard (Wizard's Guild)

Justin Moore's Creator Wizard is another perfect example of asynchronous coaching.

One of the reasons why I love his async coaching offer (Wizard's Guild) is because he actually also offers a cohort style offer of his main course Brand Deal Wizard.

Justin's newfound love for the async coaching model has him pushing it far more; and being super excited to continue growing it.

From what I have read and heard from Justin, it looks like it may even allow him to slowly scale back on the cohort.

As you can see in the image above, he also sells his asynchronous coaching offer as a recurring model.

You can pay $297/$1000 per month, or $2997/$10000 per year depending on the level you want to join.

This is just another layer of asynchronous coaching, and one that cohorts don't allow you to take advantage of.

So you potentially trade a bit more direct access to you, but you can in turn build around recurring revenue.

 Building Your Value Ladder

I build my businesses around freedom.

I like to grow slow and steady and prioritize the way I love to build the business.

This is what has allowed me to scale my first business to multiple six figures a year while working less than 10-20 hours a week.

I love to write, but I don't love to trade dollars for hours with coaching calls or client work.

Which means I build my business around my writing and offers that scale me up from low ticket offers to high ticket offers.

In other words: I build my value ladder from low ticket up to mid ticket up to high ticket.

So you may hear other authorities like Alex Hormozi say you should start with high ticket and scale the opposite direction (which we actually did while building my brother's agency); but if you're a newsletter creator like me who loves writing and freedom - then you'll likely want to replicate my methodology instead.

This is the exact methodology I teach within our Advanced Newsletter Monetization Module inside The 6-Figure Creator Newsletter Blueprint.

(Note: My brother HATES writing, and LOVES selling and being on calls and coaching. We're essentially polar opposites...)

 What Is A Value Ladder?

Taking a step back: you need to start thinking about your overall value ladder.

As we discussed in other deep dives, a value ladder, as defined by Russell Brunson, is described as this:

"A marketing strategy that is designed to take customers on a journey from a low-priced entry-level offer to a high-priced premium product."

I love building around signature products (like The 6-Figure Creator Newsletter), but you will ultimately still want a value ladder for your audience to go through.

This will allow your audience to level up as they go through your offers.

Here's an example of my value ladder right now (even with ONE signature product):

1. Creator Newsletter Secrets eBook
2. The 6-Figure Creator Newsletter Blueprint
3. Asynchronous Coaching (Attached To Course)

Eventually I can decide to turn the async coaching into a cohort, turn it into a recurring model, or even just have a higher ticket option for advanced creators.

I could also roll out some type of "Done For You" agency model based on what I learn from my audience over time.

The best part about building out my value ladder from low ticket first...?

I am NEVER guessing with my offers.

I am essentially being told exactly what my audience needs and is willing to pay for.

So as you read through the other deep dives I mentioned in conjunction with this one: start thinking about the best offers for your specific value ladder.

In an upcoming deep dive we will discuss some awesome High Ticket Offers like evergreen group coaching, done for you, and much more.