Welcome back to SuperThreads Of The Week.
The newest edition of my newsletter designed to help explode your text based social growth as the fuel to your newsletter engine.
Here's what you'll be getting:
- 3 SuperThreads that did extremely well
- A breakdown of why each resonated
- A templated version you can steal
- My own example for inspiration
SuperThreads Of The Week is your secret weapon for growing on Threads, Bluesky, Twitter, LinkedIn and more!
The ultimate weekly resource for all text based creators.
🧵 SuperThread Mastery
Master the art of viral writing and build a freedom based business.
The ultimate guide to viral writing, dominating your niche, growing on Threads, and unlocking digital freedom
2 Minute Explanation
Why It Works
- Attention Grabbing Graphic: Sean uses a graphic with edits to grab our attention and stop the scroll, and then keeps it with a great first-post.
- Curiosity Sparker: Sean identifies a problem by saying "But it's a concept that just isn't mentioned enough" to build on our curiosity.
- Make It Seem Easy: Sean says "explained in 2 minutes", making us feel like we could understand this topic regardless of whether or not we have experience.
The Template
When [specific group] want [desired outcome], they usually mean this:
[Specific technical term or process].
But it’s a concept that [problem: isn’t explained or misunderstood].
Here’s [concept/process] explained in [short time frame] (with examples from [relevant source]):
My Example
When marketers want “viral” content, they usually mean this:
A high engagement-to-impression ratio.
But it’s a concept that just isn’t explained enough in content marketing guides.
Here’s engagement rates explained in 2 minutes (with examples from the best campaigns):
Timeout: What is a SuperThread?
A SuperThread is a long-form, high value threaded post.
We're analyzing the hook and first post, but each post is a longer threaded-post AKA SuperThread.
Free Education Hook
Why It Works
- Attention Grabbing Hook: The mix of free and money grabs attention and even triggers some hope to go along with the curiosity Codie is building on.
- Bold Claim: "99.9% are worthless" is a bold statement, and continues to push the curiosity gap, making us wonder which fall into the .1%.
- Easy To Read: Codie's simple formatting allows us to scan and read the entire initial post with ease, stopping our scroll and keeping us engaged.
The Template
How to get [desired outcome]:
[Specific resource or method].
But with [overwhelming volume/statistic], 99% are worthless.
Here’s the .1% that will actually [solve their problem or provide transformation]:
My Example
How to get better at storytelling:
Books.
But with thousands published every year, 99% are worthless.
Here’s the 1% that will actually make you a better storyteller:
Have a SuperThread you want featured?
Saw a SuperThread (long form, high value thread) or have one of your own you'd like to see featured in next week's Tuesday Fuel?
Email me at [email protected] or tag me on Threads.
This Is [Name] Hook
Why It Works
- Immediate Curiosity: Similar to the Age Hook, the "This Is [Name]" hook builds immediate curiosity when we think "Okay, why should I care...?"
- Storytelling: We notice we're getting more than Shonda's philosophy as we already see her rags-to-riches story right in the hook.
- Borrowed Credibility: Not only using an image to grab attention but also listing Shonda's achievements allows Nicolas to borrow her credibility in his hook.
The Template
This is [Name].
[Short description of who they are or what they’re known for].
From [humble beginnings or starting point], they are now [impressive status or milestone]. [Skill or trait] is why [big achievement or recognition].
Here’s their [philosophy/approach/lessons]: 🧵
My Example
This is Alex Hormozi.
He’s the entrepreneur behind Gym Launch, Acquisition.com, and bestselling books like $100M Offers.
From starting with nothing at 23, he’s now worth $100M+ by helping businesses scale to 7 and 8 figures.
His systems are why he’s a trusted advisor to thousands of entrepreneurs. Here’s his philosophy: 🧵
