We already know branding is everything...
So why don't you have a Branded Emoji?...
Check it out:
All of the creators (or brands) you see above have a specific emoji that is sent right at the beginning of their subject line every single time they send an email.
I see their name, then their emoji.
99% of the time I have already made the decision on whether or not I'm going to open and engage with the email based on this alone.
Because they've built trust around their brand.
They've delivered value and built the habit that I now associate with their brand: I open their emails and I get value.
🧠 Bonus Tip: I immediately start building this connection in my Welcome Flow.
I tell my audience on my Welcome Page and Welcome Email that all my emails will include this emoji. And, as you can tell by this email [you're currently reading] and my brand overall, I've also built a lot around the emoji to continue supporting it.
